Today we have an example of one business that is using unconvential media to drive interest in their website.
The paleo diet is a form of eating that emphasises fresh vegetables and meat at the expense of processed food and grains.
We spoke to Alistair from PaleoSoup about how he is using podcasting to drive traffic to his website and how he hopes to earn from the website when all the recipes are free.
Here Is The Interview
Project Bluesky: Tell us about PaleoSoup and how it started.
PaleoSoup: It really started through neccesity, my diet had been pretty poor and I was gaining weight. I felt terrible and I had a lot of pain in my joints. I knew from previous times that eating paleo really helped my wellbeing so I decided to go back to eating a paleo diet and used soups and my way to create a project around that.
Project Bluesky: And you only eat soups right?
PaleoSoup: At the moment I’m only eating soups yes. I started this thing… a paleo soup advent calendar. Each day I create a new paleo soup and eat it and I talk about it on my podcast. I’m planning on sticking to only soup up until christmas day.
Project Bluesky: And why podcasting? It’s it a little strange that you talk about soup and nobody can see it.
PaleoSoup: It not that strange. Afterall we look at pictures of food and we can’t taste it. I try hard to use language to describe the food. Also recipe podcasts are great because you can listen to them as you walk around the supermarket and grab the things you need. It’s much better that trying to search for recipes on your mobile brower.
Project Bluesky: And how is it working for you?
PaleoSoup: It’s early days but people are starting to find and listen to the podcast. The great thing about podcasting is that it’s so much more personable the just writing a blog. People can hear your voice and get a sense of your personaility and that’s really fun.
Project Bluesky: What about making money? How does the site make money when you don’t charge for anything.
PaleoSoup: At the moment the site doesn’t make any money. I just want to lose some weight, get healthy and make friends with soup lovers around the world. If the site proves popular I’ll make think about that at a later date.